In a recent campaign initiated by a National Geographic magazine, shocking news has been revealed about our environment. The campaign named Planet or Plastic? is an awareness drive towards recognizing the damage caused due to overuse of plastic.
Most of us undergo a guilt trip every time we use plastic bags but none of us like to understand or even acknowledge its large-scale consequences. We wish to rather turn back towards the grave reality that our single action of callous behavior can lead to.
This is exactly what the campaign is trying to do—bring its readers closer to the eventual results of their small acts of carelessness. The drive is an attempt to make customers aware of the products that they use and the amount of plastic consumed in it. To make them realize that it’s only when they reject the products that use excess plastic, will there be any change in the vicious cycle of production-consumption-and pollution.
One of the examples set by the magazine is that they’re sending the issues in paper bags rather than plastic covers. At another level, they’ve identified a list of products plastic bottles, straws, and bags that need to be abandoned to significantly reduce its demand in the market. The campaign requests the readers of the magazine to pledge against the use of these products, wouldn’t you want to join them too?
These are such shocking images that’ll make anyone feel guilty of what their actions could lead to. And not only this, scientists working with the magazine are trying to show through their studies how plastic present in the soil and underwater dissolves and enters the food chain. How it is not just the external environment that is going to be affected but how our own bodies are going to be subjected to the pollution caused by us.
The CEO of National Geographic Partners, Gary Knell, told newspaper Daily Mail how for approximately 130 years the National Geographic consistently has been documenting the stories about both the beauty of the world and the threat that it is under.
He highlighted the efforts of those involved in the campaign—the photographers, researchers, and scientists—who have been closely observing the environmental consequences of the use of plastic.
He said, that the initiative, Planet or Plastic? is aiming to create an all-inclusive awareness of the detrimental consequences of the single use of plastic. The awareness drive is to reveal the journey of plastic from land to ocean and to develop environmental consciousness in people.