L. Condoms, a San- Francisco based company has developed a social marketing strategy that is moving towards an interesting direction: for every condom they sell, a woman in Uganda and Swaziland gets access to sex education and reproductive rights training, in order to become health care workers.
The initiative for this company belongs to a photographer for the Red Cross, named Talia Frenkel, who, while travelling in Africa, witnessed the absence of sex education in many African countries. Almost 36 million people have been infected with HIV around the world, and still, 90 per cent of African countries can go 2 or 3 moths without access to condoms, when supply is running low. In addition, in the poorest countries, condoms for sale cost more than solicited sex, so even when they are available, people cannot afford to buy them.
Frenkel travelled back to America with the decision to work towards handling this problem, and created L.Condoms, with the goal to empower women by providing employment in the field of health care, and to provide good quality condoms to countries in need. Two years later, L. Condoms has worked with 2,800 women in health care training. Moreover, they have donated over 1 million condoms in Uganda and Swaziland. And they do not plan to stop any time soon.